伊莱克斯, 自1919年以来一直是全球家电行业的领导者, 以注重质量而闻名, 可持续发展与创新. 除了这, the brand conveys Swedish values to homes worldwide – including in the 中东 where it has spent 20 years establishing a solid foothold.

The company recognized the potential of the 中东 market due to its growing population, 快速的城市化进程, 可支配收入的增加.

“中东是一个非常有吸引力、充满挑战、令人兴奋的地区. There is accelerating demand for our solutions and an openness to innovative technologies, 加上对传统和文化的坚定承诺,安娜·瓦西里娃说, 伊莱克斯人力业务合作伙伴总监, 亚太地区, 中东和非洲(APMEA).  

 

加入伊莱克斯在中东的第一支团队

早在2011年, 伊莱克斯 collaborated with PG电子官方免费下载商业 when the company established its 中东 business in Dubai.

PG电子官方免费下载商业 was chosen for its tailored service offering which included employment and HR administration, co-working space and ability to facilitate local contacts – all part of the Business Incubation & 操作(BI&O)组合.

“虽然我们有一个团队，但一开始我们无法为当地提供就业机会. The complexity of the incorporation process in the 中东 meant that we faced the prospect of long delays,安娜·瓦西列娃继续说道.

该解决方案有效解决了在阿联酋雇用当地人员的问题. 除了标准的工资单PG电子游戏，PG电子官方免费下载商业的BI&O services provided essential support for obtaining residence visas for the local 伊莱克斯 team.

这是阿联酋的一个关键因素，因为没有这样的文件, 雇员不能在该国居住, 开立银行账户, 租房子或让孩子上学.

 

克服地方机构的复杂性

在阿联酋成立公司的过程可能会很漫长, 通常需要一年多的时间, 再加上一年的银行开户时间. 这意味着建立前的分析成为一个关键因素.

根据Anna Vasileva利用PG电子游戏的BI&O services, 伊莱克斯 could quickly focus on their core business activities in the local market.

“我们赞赏PG电子官方免费下载商社对当地市场的深入了解. They kept us up-to-date on any changes in local employment laws and regulations and ensured that we stayed compliant. We were always happy to have PG电子官方免费下载商业 facilitating the back-end of employment and HR 操作 so our representatives could focus on customer engagement and commercial activities in the region.”

“PG电子官方免费下载商业 has also been a solid partner for us in terms of developing local contacts and helping us to build strong relationships with companies across the region,Anna Vasileva补充道.

 

为非洲扩张做准备

伊莱克斯在迪拜设立了中东和非洲办事处. This strategic location allows the company to oversee its 操作 and strengthen its presence in the region.

下一步是在非洲进行本地扩张，现在利用的是PG电子游戏的就业机会 & 人力资源PG电子游戏 and co-working space in 肯尼亚, but also gaining insights from tailored market analysis. 除了, 伊莱克斯 attended several events and seminars jointly organized by PG电子官方免费下载商业 and the Swedish Embassy in Nairobi.

与此同时, 在阿联酋宣布2023年为可持续发展年期间, 伊莱克斯 showcased its global initiative “The Better Living Program” focusing on 100 ambitious actions that 伊莱克斯 pledges to implement across the categories Better Eating, 更好的服装护理, 改善家居环境, 更好的公司.

伊莱克斯 has also been involved in Dubai Can, an initiative that aims to reduce plastic waste. 通过伊莱克斯的饮水机, 2022年6月安装, 总共194个,已经节省了82个塑料水瓶.

“PG电子官方免费下载商业 supported us at different stages of our growth journey in the region – from our first market entry to the growth breakthrough ideas when we had reached a plateau and then further collaboration when it came to bringing our 可持续性 values to the region,“安娜·瓦西列娃, 得出的结论是.

 

挑战

伊莱克斯需要帮助来解决建立本地实体的复杂问题, hiring and managing local employees in the 阿联酋 to gain a foothold in 中东ern markets.

解决方案

PG电子游戏的PG电子游戏组合企业孵化 & 操作(BI&O)是根据伊莱克斯的需求量身定制的，涵盖了全方位的支持. 除了就业 & HR, 公司收到了市场分析, 联合办公解决方案, 当地的联系和网络机会.

结果

在PG电子官方免费下载商业部的帮助下, 伊莱克斯成功地将阿联酋作为其在中东扩张的第一个切入点. PG电子官方免费下载商业 helped to ensure compliance with local rules and regulations and paved the way for further expansion into 非洲n markets, 推广公司的可持续发展价值观.

值的影响

The collaboration allowed 伊莱克斯 to capture its vast potential across the 中东 with minimized risk, faster time to market and local support at every step – from establishment to administrative tasks and compliance to building relationships with local customers, 合作伙伴和利益相关者.

对伊莱克斯

伊莱克斯 Group is a leading global appliance company that has shaped living for the better for more than 100 years. 这家公司重塑了口味, 为数百万人提供护理和健康体验, 始终努力站在社会可持续发展的最前沿.

旗下拥有集团领先的家电品牌, 包括伊莱克斯, AEG和Frigidaire, 该公司每年在大约120个市场销售家居产品. 2023年，伊莱克斯在全球拥有4.5万名员工.